Press releases

NEW 26.09.2024 Press Releases
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MV AGUSTA AT THE MILANO WATCH WEEK: A MOTORCYCLE BRAND THAT PERFECTLY COMPLEMENTS HIGH-END WATCHES

MV Agusta is gearing up for the first-ever edition of the Milano Watch Week. The Varese-based motorcycle brand will showcase some of its most exclusive pieces of Motorcycle Art, both during the exhibition at Terrazza Martini and at a series of invitation-only events.

NEW 02.09.2024 Press Releases
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MV AGUSTA REVOLUTIONISES THE VENICE INTERNATIONAL FILM FESTIVAL

“Beauty Is Not A Sin”, MV Agusta-produced short movie, becomes the first ever commercial to enter the Festival’s official selection, in what Nicolas Winding Refn calls “a revolution”.

“Beauty Is Not A Sin”, MV Agusta-produced short movie, inspired by the Superveloce 1000 Serie Oro and written and directed by Nicolas Winding Refn, was premiered on Saturday 31st August at the 81st Venice International Film Festival, marking an incredible milestone, not only for the Varese-based motorcycle brand but also for the Festival itself.

NEW 26.08.2024 Press Releases
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BEAUTY IS NOT A SIN

A SHORT MOVIE BY NICOLAS WINDING REFN AND MV AGUSTA WILL BE PREMIERED AT THE 81ST VENICE INTERNATIONAL FILM FESTIVAL.
Temptation comes in many shapes and sizes, and giving in to temptation often lets us crave forgiveness and absolution. But being overcome by desire isn't necessarily immoral. Sometimes, it just expresses our attraction to beauty. And Beauty is not a Sin. In his inimitable style, Nicolas Winding Refn takes us along for the ride.
NEW 26.07.2024 Press Releases
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MV AGUSTA SET FOR A GREAT 2024

Transformative Growth and Innovation Under New Leadership

MV Agusta is pleased to share an update on a remarkable first half of 2024. Under the new leadership of PIERER Mobility AG, the company is undergoing significant transformations, with several key developments across various aspects of our operations. From the successful launch of the Enduro Veloce, to the expansion of our dealer network, and the introduction of innovative initiatives like MV Accademia, MV Agusta continues to strengthen its position as a point of reference within the motorcycle industry.

NEW 09.07.2024 Press Releases
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MV AGUSTA SUPERVELOCE 1000 SERIE ORO

THE SHAPE OF DESIRE

The Superveloce 1000 Serie Oro represents the achievement of a clear objective for MV Agusta: to create an object that embodies the desires of every motorcyclist. The combination of stylistic research, attention to pure aesthetic pleasure, technological innovation, and breathtaking performance has allowed MV Agusta to achieve the goal set at the beginning of the project. Today, the market sees a motorcycle that undoubtedly occupies an oneiric dimension, literally embodying the shape of desire.

 
 
NEW 27.06.2024 Press Releases
MILANO WATCH WEEK (11)

MV AGUSTA IS THE EXCLUSIVE MOTORCYCLE PARTNER FOR FIRST EDITION OF THE MILANO WATCH WEEK

MV Agusta, the epitome of Italian excellence in the motorcycle industry, is proud to announce its exclusive partnership with the first edition of the Milano Watch Week, set to take place from October 4-6, 2024. This prestigious event will celebrate the art of watchmaking, merging it with the finest Italian excellence — tailoring an event that celebrates “la dolce vita”
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